Case Study: Cirque du Soleil
Immersive Experiences. Flexible Platforms. Creative Freedom.
Sitecore
Azure
Snyk
Industry
Arts, Culture & EntertainmentTechnology
Sitecore, Azure, Azure DevOps (ADO), Akamai, K6, GrafanaServices
Deployment Streamlining, Development & Maintenance, Scalable Infrastructure Design, Strategic Project OversightIndustry Challenges
- Fragmented User Experiences Across Regions: Global brands face difficulties delivering personalized, localized experiences while respecting geolocation, language, and content governance rules.
- Legacy Architectures Slow Teams Down: Monolithic platforms and technical debt create friction between marketing and development, blocking rapid iteration.
- Caching and Performance Bottlenecks: Inefficient caching strategies result in slow user experiences and brittle systems—especially under heavy traffic.
- Technical Debt Holds Back Velocity: Outdated architectural choices and overly complex codebases hinder delivery speed and innovation.
Sengo’s Solutions
- Geolocation-Aware Components: Architected flexible, context-driven components enabling Cirque du Soleil to deliver the right experience, at the right time, in the right region.
- Re-Architected Systems: Future-proofed the geolocation architecture, making it scalable, maintainable, and aligned with long-term business goals.
- Smarter Caching: Diagnosed and solved caching bottlenecks, implementing reusable strategies that improved performance across multiple high-traffic components.
- Reduced Technical Debt: Identified high-impact areas for refactoring, establishing a clear roadmap to simplify the codebase and boost delivery velocity.
Our Approach
- Assess Reality, Not Assumptions: Solutions were tailored to Cirque du Soleil’s real-world constraints—team skills, backlog, and platform maturity.
- Architect for the Long Game: Designed with scalability and reusability in mind, ensuring today’s wins didn’t become tomorrow’s burdens.
- Work With You, Not Just For You: Partnered closely with Cirque’s internal teams, providing coaching, documentation, and knowledge transfer.
- Make Performance and Velocity Compatible: Enabled faster shipping without sacrificing platform quality or maintainability.
Success Story: Cirque du Soleil
- Geolocation Experience Personalization: Developed advanced geolocation components that adapted to Cirque du Soleil’s unique content rules and marketing objectives, ensuring localized user journeys worldwide.
- Geolocation Architecture Overhaul: Led the re-architecture of the geolocation system to align with the existing stack and backlog—making it scalable, maintainable, and adaptable to evolving business requirements.
- Smarter Caching for Performance: Refined caching strategies, resolved legacy issues, and implemented reusable patterns to support high-traffic components efficiently.
- Reducing Technical Debt, Boosting Velocity: Proposed and executed a roadmap targeting critical bottlenecks, reducing complexity and enabling faster delivery cycles.
Improved platform scalability
Reduced technical debt
Higher performance under load
Accelerated delivery velocity
Sengo × Enterprise CMS
We partner with leading enterprise CMS & DXP platforms to ship faster, reduce risk, and unlock better editor experiences. Our certified teams bring vendor best-practices to every migration, build, and optimization.
Words from Our CEO
“At Sengo, our mission is simple: empower brands to deliver exceptional digital experiences through modern CMS and DXP solutions. Every project is approached with a partnership mindset, leveraging enterprise best-practices to accelerate delivery and reduce risk.”
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