Event

Sengo at the AXELR Summer Kick-Off Party

Sengo recently had the opportunity to attend an event at Axelr, a growth-focused consulting collective led by Cedrik Lafrance. We met passionate founders building exciting ventures in Quebec—and were inspired by their energy, innovation, and grounded approach to business.

axelr x Fasken - Event banner

Highlights from the Evening

  • Raphaël Malenfant, founder of Betula: A creative entrepreneur who values intergenerational collaboration and cultural building—bringing fresh perspectives into digital experiences 
  • Maxime Royer, co-founder of Instynct: He leads a boutique agency crafting immersive brand-driven websites with elegant animations and thoughtful UX 
  • Cedrik Lafrance, founder of Axelr: With a background in international business, data-driven strategy, and consulting, Cedrik supports SMEs in scaling commercially across sectors 
  • Raphaël Tremblay‑Bouchard, CEO of Farmzz: He’s on a mission to help local farmers increase sales via smart QR code, SMS, and email marketing solutions 

 

What These Founders Have in Common

  • Purpose-driven: Each business addresses clear, real-world problems—from content experiences and digital storytelling to farm-to-table commerce.
  • Growth mindset: These founders are scaling thoughtfully—deploying creative technology or smart tools to serve meaningful communities.
  • Local impact: Rooted in Quebec, these ventures highlight our province’s vibrant startup ecosystem.

 

Why It Matters

At Sengo, we believe in collaboration: combining digital strategy, performance engineering, and composable experiences to bring ideas to life. Events like this remind us how powerful community-building can be—when founders and agencies come together around common values.

Looking to build bold things in digital? Let’s connect. Sengo is here to help transform your digital vision into reality—whether it’s composable architectures, headless CMS, or fast, scalable web platforms.

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