Sengo Heads to Sitecore Symposium 2025

The Theme: “Next Is Now”

This year’s Symposium theme captures exactly where our industry stands: AI hasn’t just changed marketing — it’s redefining how people find, trust, and act on information.

Clicks are becoming conclusions. Summaries are replacing search. The customer journey is no longer linear — and Sitecore is embracing this shift with a clear vision of what the next wave of the digital experience platform (DXP) will look like.

At Sengo, that resonates deeply. We’ve always believed composability and intelligence go hand-in-hand: the freedom to build, scale, and personalize — powered by data, insight, and now, AI.

Sessions We’re Most Excited For

1. Sitecore’s AI Roadmap: How Agentic Frameworks Will Transform Digital Experience

Speaker: Mo Cherif, Vice President, AI & Innovation, Sitecore

We can’t wait to hear how Sitecore is reimagining its suite with agentic AI frameworks — a concept we’ve been following closely. The promise of agents that plan, synthesize, and act within the DXP mirrors how we envision future-ready marketing ecosystems: adaptive, context-aware, and deeply connected.

2. Lessons Learned: Hosting Multisite with XM Cloud and Vercel

Speaker: Ronald van der Plas, Solution Architect, Macaw

Scaling composable architecture is an art — and this session hits home for us.

We’ve worked with Vercel and XM Cloud in production, and there are indeed pitfalls you don’t want to fall into (Also, I would highly suggest you read this ebook from Dataweavers : https://www.dataweavers.com/ebook-hidden-traps-sitecore-headless-apps)

This is exactly the type of deep-tech conversation that turns composability from concept to capability.

3. From Fragmented to Future-Ready: GoTo’s Journey to XM Cloud

Speakers: Aditya Bhatia, Norm Levesque, and David San Filippo

A real-world transformation story — the kind every DXP leader loves.

GoTo’s journey from legacy chaos to a streamlined XM Cloud experience showcases what’s possible when teams empower marketers, unify content, and drive measurable results: faster load times, better lead quality, and higher conversions.

Why do we attend and what is the ROI of attending Sitecore Symposium ?

For Sengo, Sitecore Symposium isn’t just another conference — it’s where strategy meets community, and where ideas turn into measurable impact.

Every year, we invest time and energy into being there because the return goes far beyond what’s visible on paper. Here’s what it truly delivers:

1. Staying Ahead of the Curve

The DXP and composable space evolves fast. By attending Symposium, we gain early visibility into Sitecore’s roadmap, AI integrations, and platform evolution — insights we can immediately fold into our client strategies.

2. Building Real Connections

The hallway chats, coffee line conversations, and late-night debates with peers and partners (Sitecore, Coveo, Contentful, Netlify, and more) are where the real knowledge transfer happens.

3. Learning from the Field

Hearing how organizations like GoTo Technologies replatformed to XM Cloud, or how experts like Ronald van der Plas scale multisite deployments, translates directly into operational efficiency and better project outcomes.

4. Sharpening the Playbook

As we like to say — “clean playbooks win games.” Symposium is where we refine ours. Each year, we walk away with refined best practices around deployment pipelines, personalization strategies, and performance monitoring across composable ecosystems.

5. Representing Québec’s Tech Talent

We’re proud to represent a Québec-based digital consultancy on the global DXP stage. Sharing ideas, contributing to discussions, and showcasing our region’s expertise in Sitecore and composable architecture matters.

Let’s Connect in Orlando

If you’ll be at Symposium, let’s talk composable, AI, or basketball — three topics that always get me hyped.

👉 Let’s make the most of it. This is the Third Wave of the Internet — and it’s time to lead in it.