Is your website ready for AI search?

Is your website visible to ChatGPT, Perplexity and Google AI? A free audit for sites on Sitecore, Optimizely, Kentico, Drupal, WordPress and other platforms. We measure your citations on real buyer questions in French and English and rank the fixes by impact.

Claim free audit

Turnaround time: 5 days; Turnaround time
Dimensions audited: 8; Dimensions audited
Bilingual report: EN/FR; Bilingual report

What is Sengo's AI readiness audit?

The AI readiness audit is a free review of whether AI engines such as ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews can find, read and cite your website. It works on any CMS or DXP, including Sitecore, Optimizely, Kentico, Drupal and WordPress. We check your site on 8 dimensions and test a fixed set of real buyer questions in French and English. Within 5 days you receive a report in English or French, with the 5 to 10 fixes that matter most, ranked by effort and impact.

Price: Free, no credit card
Platforms: Sitecore, Optimizely, Kentico, Drupal, WordPress and others
Turnaround: 5 days
Scope: 8 dimensions plus buyer questions in French and English
Report: In English or French
Implementation: Optional, scoped separately

Signs your site needs an AI readiness audit

Your SEO has plateaued

You've been investing in content, but the traffic curve stopped climbing. Rankings feel frozen. Something changed.

You hear "AI search" everywhere

ChatGPT, Perplexity, AI Overviews: everyone says it's the future. Nobody tells you what to actually do about it.

Your current agency is a black box

You don't have visibility into your own site. Your agency pushes fixes you can't evaluate. You need a second opinion.

Budget is tight, no wrong bets

You can't afford a rebuild if a fix would work. You can't afford a fix if a rebuild is what you really need. You need clarity.

"Should we rebuild?" keeps coming up

Somebody on your team thinks the current site is holding you back. Somebody else thinks it's fine. You need a technical tiebreaker.

Bilingual content is a mess

Your FR version lags behind EN, or worse, it's an afterthought. AI search treats bilingual sites differently than you think.

What the audit checks: 8 dimensions

AI crawler visibility
Can GPTBot, PerplexityBot, and ClaudeBot access your content? Are you blocking them by accident?
Content structure for AI
Do your pages have the structured data, headings, and semantic markup AI engines need to cite you?
GEO signals (answer-worthiness)
Are your pages structured as answers, or as marketing fluff? AI engines prefer the former.
Technical SEO health
Core Web Vitals, meta tags, canonical URLs, sitemap, robots.txt: the basics that still matter for AI.
Bilingual parity
FR ↔ EN hreflang, content completeness, translation quality for AI-indexable metadata.
Authority signals
Do AI engines see you as an authority on your topics? Backlinks, mentions, entity consistency.
Platform and stack assessment
Sitecore, Optimizely, Kentico, Drupal, WordPress or another CMS or DXP: what is under the hood, where the constraints are, and which fixes your platform can ship.
Prioritized fix list
Not "here are 50 things." Just the 5-10 fixes that will move the needle, ranked by effort vs. impact.

Fixes that live in your CMS, not on one page

On a CMS or DXP, one change to a shared template or setting reaches every page built on it. The report says where each fix belongs, so the team that runs your Sitecore, Optimizely, Kentico, Drupal or WordPress site can make it once.

Shared templates
Clear headings, a direct answer near the top and FAQ blocks built into the page templates your editors already use, so new pages get them too.
Structured data
Organization, service, article and FAQ markup generated from CMS fields, so it stays accurate when editors change the content.
llms.txt
A plain-text list of your key pages for AI tools, generated from the CMS so it stays current as pages are added or retired.
Crawler access
robots.txt, CDN and firewall rules that decide whether GPTBot, PerplexityBot and ClaudeBot can reach your pages.
EN/FR parity
hreflang pairs, translated titles and descriptions, and French pages that give the same answers as the English ones.

What we measure in AI answers

A scan of your site is half the picture. We also check what AI tools actually say when your buyers ask questions, in both languages.

Citations
Which of your pages AI answers link to, and which competitor pages they cite instead.
Share of voice
How often your brand appears compared with the competitors you name, on the same questions.
Visibility per question, in French and English
A fixed set of buyer questions run in both languages, so you see where French answers ignore you.
Baseline to re-measure
The same questions, saved, so you can run them again after the fixes and compare.
Schema and FAQ fixes
Structured data and question-and-answer content, written so your team can implement them directly.

Audit methodology, from request to report in 5 days

Each audit combines our audit tools with manual expert review. The buyer questions are saved, so the same test can be run again after the fixes and compared.

You request the audit

Day 0

Fill a short form with your website URL and 2-3 business goals. That's it. No sales call required.

We run the audit

Days 1-3

Our team scans your site across all 8 dimensions using our audit tools plus manual expert review.

We write your report

Day 4

A report in your language (EN or FR) with findings, prioritized fixes, and the "do nothing" baseline.

We walk you through it

Day 5

Optional 30-minute call to answer questions. No sales pitch, just explaining the report.

What your AI readiness report contains

Everything below is yours to keep, whether or not you work with Sengo afterwards.

Report in your language
Findings across the 8 dimensions, in English or French.
Citations and share of voice
Which of your pages AI answers cite, which competitor pages they cite instead, and how often your brand appears.
Prioritized fix list
The 5 to 10 fixes that will move the needle, ranked by effort and impact.
The "do nothing" baseline
Where your site stands if nothing changes, to weigh each fix against.
Schema and FAQ fixes
Structured data and question-and-answer content, written so your team can implement them directly.
Saved buyer questions
The same French and English questions, saved, so you can run them again after the fixes and compare.

Sample report

01Report in your languageAct now
02Citations and share of voiceWatch
03Prioritized fix listOn track
04The "do nothing" baselineWatch
05Schema and FAQ fixesOn track
06Saved buyer questionsOn track

Example layout. Your report uses your own findings.

Who runs the audit: CMS and DXP specialists, zero sales pressure

We've run this type of audit on enterprise Sitecore installations, composable Contentful stacks, and boutique WordPress sites. The methodology is the same. The honesty is the same.

Sitecore MVP leading the team: 2×; Sitecore MVP leading the team
Report and walkthrough in your language: EN/FR; Report and walkthrough in your language
No credit card, no obligation: Free; No credit card, no obligation

Find out where your site stands.

Free. 5 days. Bilingual. No pressure. Either you'll get clarity on what to fix, or we'll tell you to save your money.

AI readiness audit: frequently asked questions

Is the audit really free?

Yes. No hidden fees, no credit card, no implicit "you have to hire us after." We do this because it's how we build trust, and because it's how we find the clients we actually want to work with. If you walk away with the report and never talk to us again, that's fine.

What kind of websites is this for?

Any organization whose website runs on a CMS or DXP, from a WordPress site to an enterprise Sitecore, Optimizely, Kentico or Drupal platform. It fits best when the site is bilingual, or should be, and when the team that runs the CMS can act on the fixes. If your site has fewer than 10 pages, one of our other audits may fit better.

What if you tell me my site is fine?

Then we'll tell you your site is fine. Seriously, we don't manufacture problems. If your current setup is working, the report says so and points you to content work instead of technical fixes, so you don't spend money on fixes you don't need.

Do I have to implement the fixes with you?

No. The report is yours. You can take it to your current agency, your internal developer, or nobody at all. If you want Sengo to help implement, we'll scope it separately. If not, we're still glad we could help.

Can I get the report in French?

Yes. We're a bilingual Quebec team. You pick EN or FR at request time, and your report, including the 30-minute walkthrough call, is in that language. We also audit FR ↔ EN parity as part of the report itself.

How is this different from an SEO audit?

SEO audits focus on Google rankings. This audit focuses on being found and cited by AI engines (ChatGPT, Perplexity, Gemini, Claude, AI Overviews), which work differently. It also covers technical health and rebuild-vs-refresh, which SEO audits rarely touch.