Pages built by an agent
Ploy's agent builds, designs and publishes pages from a brief in plain language. Every site runs on Astro, React, TypeScript and Tailwind CSS, so the output is standard code.
Ploy Consulting From a Team That Runs on Ploy
Sengo is now a Ploy partner. Ploy is an AI marketing platform: its agent builds, optimizes and publishes websites, and the same platform identifies visitors and supports ads. We started with our own site, moving about 600 WordPress pages to Ploy in one night. Now we help teams judge where Ploy fits, and where a CMS or DXP still belongs.
What Ploy brings to your marketing website
One design system
Brand colours, fonts, spacing and components live in one design system. Every new page inherits it, so new work stays on brand.
Site and content migration
Ploy rebuilds pages from a public website URL, and moves CMS content from WordPress, Webflow, Wix, Sanity and others into its built-in database, PloyDB.
Analytics and visitor insights
Built-in analytics, company-level visitor identification, and connections to Google Analytics 4 and Google Search Console, in the same place as the site.
SEO from the start
Meta tags, structured data, sitemaps and robots.txt are part of every site, so search basics are not an afterthought.
Works from your AI tools
The Ploy MCP server connects Ploy to Claude, ChatGPT and Cursor, so a team can work on its site from the assistant it already uses.
Where Sengo fits in a Ploy project
Fit assessment
We compare Ploy with your current CMS or DXP on governance, channels, languages and team size, the same neutral lens we bring to a full platform and stack evaluation.
Migration planning
Search and AI visibility come first. Sitemaps, metadata and redirects get checked before anything moves, which is how our own move went.
Bilingual sites
sengo.com runs in English and French on Ploy. We plan language structure, alternate pages and translated metadata from day one.
Design system setup
We set up your brand rules in Ploy's design system before the first page is built, so every page after it starts on brand.
Team training
We show your marketing team how to brief the agent, review its work and publish with confidence.
Honest boundaries
When content must feed apps and portals, or editorial governance already lives in a DXP, we say so and point you to the platform that fits.
We did it ourselves
From WordPress to Ploy in one night
Our own site was a 600-page WordPress install. We moved it to Ploy in one night, and it went live after a few evening sessions over about a week.
Before changing anything, Ploy's agent read every sitemap and all page metadata. Within an hour it had flagged about 50 issues on the live site.
That is the experience we bring to your project: what moves easily, what needs care, and what should stay where it is.
- WordPress pages migrated
- ~600
- WordPress pages migrated
- To migrate our site
- 1 night
- To migrate our site
- Issues found on the live site in an hour
- ~50
- Issues found on the live site in an hour
Figures from the Ploy case study on Sengo
Site, analytics and visitor insights in one platform
A design system every page inherits
Search visibility checked before anything moves
Standard code: Astro, React and Tailwind
Frequently Asked Questions
When is Ploy the right choice?
Ploy fits marketing websites, landing pages and campaign pages run by a small team that wants to publish without waiting on a developer queue. It also fits teams leaving a WordPress site where plugins and updates take more time than content.
When should you choose a CMS or DXP instead?
When the same content feeds a website, a mobile app and partner portals, or when your organization already runs editorial approvals and personalization inside a DXP, a headless CMS or a DXP such as Sitecore, Optimizely or Contentful is usually the better home. We implement those too, so we tell you which one fits.
Did Sengo use Ploy on its own site?
Yes. sengo.com runs on Ploy. We moved about 600 WordPress pages in one night, and Ploy published a case study on the move. Our own story covers what we learned.
Is Sengo a Ploy partner?
Yes. Sengo is a Ploy partner, alongside our partnerships with platforms such as Sitecore, Optimizely, Contentful, Coveo, Uniform and Lovable. We recommend Ploy only when it is the right fit for your needs, budget and team.
Does Ploy work with AI assistants?
Yes. Through the Ploy MCP server, teams can work on their site from Claude, ChatGPT or Cursor.
